kennen sie das auch. es gibt so zitate. die man eigentlich komplett am thema vorbeischliessen sieht. man aber trotzdem findet. dass sie fast schon wanderers nachtlied herbeiwinken:
A brand is thought of as an it. Like a planet in the sky, marketers imagine that the brand can be controlled to shine as brightly as possible so that the consumer notices it. It sends out messages, carefully calibrated, so that the consumer, like a moon, feels the gravitational pull and is drawn towards it remaining in orbit.
THE 21st CENTURY CONSUMER Ñ A NEW MODEL OF THINKING* (doc)
* der artikel in gaenze ist nicht ganz so „verblasen“. 🙂